Meem, a startup from New Delhi, asked Experientia to design the experience around a phone charging cable with internal storage capacity. In addition to charging the phone, plugging the cable in initiates a safe offline backup. Our cross-platform solution facilitated an easy setup and background back-up.

The goal of Meem was to create a backup & sync solution with a unified experience not only across all common smartphone OSs (at the iOS, Android, Windows) but also to provide the same service for feature phones, since the client’s market still had a considerable portion of those.

We developed concepts and after carefully choosing one of them we started developing the interaction flow and designing the interfaces. All in all, we created a plethora of screens, as the client wanted to have every screen in every OS version.

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