Shell asked Designworks to develop a new pump station for their Hydrogen fuel, that was easier to use as well as more engaging.

We developed an iconic analog and digital design that is primed to be a flagship on forecourts across Europe. Additionally, the design is open enough for Shell to expand their service offering through a deeper dive into transportation infrastructure.

Ix Design (Lead)
UX Design


A textbook IxD Process

How to fuel?

While the industrial design was in very capable hands, I was also tasked with creating the user flow. Using the redesign as an opportunity for a new fueling experience, I created a simpler, yet more engaging experience.

Wireframing, Testing, Designing

Throughout the process I put a very strong focus on the user: what's doable, what makes sense, what's useful. Very early on I made a prototype that I tested within the studio to find out how people would see and interact with the design.

Prototyping for the big screen

The sheer size of the final design's screen was quite a challenge as we wanted to an interactive prototype for the final presentation. I tried out multiple options and ended up using a combination of Axure and 


Designing for Trust, Emotion and persuasion

Often, Hydrogen is still seen as unsafe or dangerous, even though those stories belong to the past. Today, it is something safe, something sustainable, something good.

In order to communicate that, the design is based on three goals:

Trust. Through feedback and assurance, it establishes credibility.

Emotion. Through a friendly visual language, it invokes familiarity, helping over the fear of the unknown.

Persuasion. Through a clear Information Architecture and clear Call-to-Actions, the design is both, easily usable but also inviting to engage.